Why Direct Mail Marketing?
Updated: Jul 30, 2022
Integrated campaigns increase response
In a world where marketing is ever-changing, many are falling back on social media and internet leads. So why invest in direct mail marketing?
Direct Mail shows a personal touch. The lead sees that you are taking time out of your day to send them a mailer specifically to them. With handwritten envelopes, it sets you apart from anyone else.
Mailers are residual…people keep them. Especially handwritten ones. They may not call you right away, but numerous testimonies will show that these are kept, and they may call you even a year later.
The way we send these out, with weekly send-outs, helps spread your calls out all month long. This allows you to feed your sales staff all month long, and not with just a once-a-month rush.
Investing in direct mail marketing is not just a one-time shot, but a long-term investment 😊