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Holmes, Pace Join Leadership Team

Olde School Marketing adds leadership depth

Olde School Marketing added two new leaders to the marketing agency’s sales team to manage continued growth and expand into new markets for the company’s key customer segments, including insurance and financial services, auto dealerships, and small businesses.

Tracy Holmes, new VP of sales, is

Happy couple Holmes
Tracy and Rhonda Holmes

a seasoned leader with an extensive background in sales operations and management. With experience in national and international sales, he has developed successful sales teams for apparel, gift, personal care, and securities and insurance companies.

Holmes manages, coaches, and mentors sales teams. His expertise spans numerous business areas, including business development, national account sales with leading U.S. chains, and strong customer service programming and development.

Peter Pace was named to the sales team to focus primarily on new initiatives in Olde School Marketing’s insurance sector, but also will provide input and support in other key market segments, including financial advisors, automotive, and small business.

headshot Peter Pacer
Peter Pace

Pace has served more than 25 years in advisory, sales, marketing, and strategy development positions. As senior consultant for business, and former Allstate insurance-agency owner, he brings unique skills understanding effective tactics for practical success plus high-level strategic planning that he shares with each and every client.

Olde School Marketing President Rusty Dycus said the new appointments will provide depth of service and leadership for the company’s new strategic initiatives, especially its unique offering of handwritten direct mail and cards.

Direct mail continues to be the second largest advertising spend category, following television advertising. Research has demonstrated that direct mail has higher response rates than email and digital advertising, and handwritten mail has even higher response.

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